PortaPorn Inc.
Hardcore smut is going mobile. What it means for the adult entertainment industry, for Sonyâs PSPâand for you.
Amy Sussman / AP
Porn star Jenna Jameson may be appearing on a PSP near you
WEB EXCLUSIVE
By Andrew Romano
Newsweek
Updated: 3:24 p.m. ET June 29, 2005
June 29 - If youâre looking to spice up your morning commute, how about a little hardcore? Imagine: one mocha chai latte, one copy of the Timesâand, provided you own a portable media player, one X-rated rendezvous with Jenna Jameson as âThe Masseuse."
Not your bag? Well, like it or not, pornographic films are about to elbow their way out of the boudoir and onto the bus. In the next few weeks, Japanese adult-DVD makers H.M.P. and GLAY'z will release eight of their top-selling hardcore titles on Sonyâs Universal Media Discsâthe 2¼-inch, plastic-encased âDVDsâ designed for exclusive use with their hot new PlayStation Portable device. Teen boys of the world, rejoice: blue movies are going mobile.
Sure, itâs long been easy to steam up a small screen with skin flicksâthe latest DVD viewers are low-priced and only marginally larger than DVDs themselves. And others have already put porn on the PSP. In April, the Playboy Web site posted pics and video tailored to the device, and tech-savvy pornophiles have relied on other sites or programs like iPSP to transfer video clips from PCs to PSP-ready memory sticks ever since the player first hit U.S. stores in March. But this is a whole new ballgame: with next weekâs Japanese launch, âportapornâ steps out of the on-deck circle and into the batterâs box. Sony is betting big bucks that the PSP will do for on-the-go movies what the iPod did for MP3sâand that consumers will choose to make their Universal Media Discs, well, universal. If tech history is any guide, porn could seal the deal. New formats almost always rely on adult entertainment to propel sales. Companies selling smut were the first to strike gold on the Web. CD-ROMs and satellite TV both received early boosts from erotic content, and, thanks to their scene-skipping abilities, DVDs got hot in sex shops before making the leap to Wal-Mart. "Portable porn is the Next Big Thing in adult entertainment," says Regina Lynn, Wired.com's "Sex Drive" columnist and author of "The Sexual Revolution 2.0," out in August. "Iâm convinced that this will succeed."
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Lynn may be right. Bringing porn to the PSP may offend some sensibilities, but it makes good business sense. After two months on North American shelves, the PSP had sold 1.3 million units, and Sony had shipped 2.97 million more worldwide; Appleâs iPod, by comparison, shipped only 125,000 units in its initial 60 days. Two UMD titlesââHouse of Flying Daggersâ and âResident Evil 2,â both released April 19âhave each topped 100,000 copies, a mark it took the first DVD âAir Force Oneâ nine months to hit. According to estimates by Adams Media Research of Carmel, Calif., the PSP could move 6 million units in its opening year and eventually reach 25 to 30 million households. âContent publishers are taking notice,â says Patrick Seybold, a rep in Sonyâs PlayStation division. âTheyâre seeing huge potential for the PSP as a multimedia device.â For moviemakersâblue or otherwiseâitâs all about the green.
As for Sonyâwho, according to spokesman Daisuke Nakata, ânever asked adult content providers to provide us with their contents in order to promote sales of the PSP"âthe porn invasion might be more welcome than theyâre prepared to say. Earlier this month, a rep for Sony Japan called the forthcoming releases âutterly undesirableâ and insisted his employer âcannot stop software makers from selling such videos.â All true, perhaps, but heâs only spilling half the beans. It was Sony who shared UMD specifications with GLAYâz and is providing the actual disks. PlayStationâs Seybold could not elaborate on the details of Sonyâs arrangements with companies who release films on UMD, but he does acknowledge that Sony controls âthe production of all UMDs.â
GLAYâz and H.M.P. have encoded the first batch of UMDs for exclusive use on Asian PSP players, so major-league portaporn is a Japan-only proposition for now. âBut since our announcement,â says Kawada, âweâve received lots of inquiries from overseas. In the future, we may consider releasing our pieces region-free.â Theyâve already translated some of the titles into Englishâsort of. On offer: âHigh Grede Class First Soap Lady" and "The Nurse of a Big Breast.â