[WoolyGoat]

let's hope someone's charity is insanetrain.com

Fast-food chain KFC is taking a new approach to advertising for the Super Bowl: Instead of running commercials during breaks in the action, KFC wants to be part of it.

The restaurant is offering to donate $260,000 to charity in the name of any player who does a Chicken Dance celebration in the end zone.
The offer is also available to celebrity performers during pregame and halftime shows. The player or performer must perform at least three seconds of the wing-flapping portion of the well-known Chicken Dance because the $260,000 is the cost of three seconds' worth of advertising.